Effective Date: 29th July 2025
This Privacy Policy (“Privacy Policy”) explains how Sorath Ortho, a division of Sigma Surgical Private Limited, (including its subsidiaries and affiliates) (“We”/ “Us”/ “Our”/ “Sorath Ortho”) collects, uses, stores, shares and protects the Personal Information (as defined below) you provide through websites operated by Us (“Sorath Ortho Websites”). This Privacy Policy applies to any Personal Information collected by Us, whether through offline or online interactions. By accessing and using Sorath Ortho Websites, you agree to this Privacy Policy and our Terms of Use. We encourage you to read this Privacy Policy carefully before submitting any Personal Information to Us.
What is “Personal Information”?
“Personal Information” refers to any data that identifies you or could be reasonably used to identify you, which is submitted by you or you choose to provide to us, and this is information that you give us permission to collect from you or from any other source/s, which is submitted to and/or collected via Sorath Ortho Websites and mobile apps that you have used, from your participation in Sorath Ortho patient / patient support group programmes, from contract research and clinical trials groups, from third party service providers, business partners and vendors, from other public sources, social media, government agencies, from devices that you have used to access our website, and public and third party information sources, and stored in an accessible format. We may collect the following categories of Personal Information, which includes but is not limited to:
1. Contact information: First name and last name, email address, postal address, phone number and other similar contact data;
2. Financial information: Payment instrument information, transactions, transaction history, preferences, method, mode and manner of payment, spending pattern or trends, and other similar financial data;
3. Technical information: Device usage, Internet Protocol (“IP”) address and similar information collected via automated means, such as cookies, pixels and similar technologies;
4. Transaction information: The date of the transaction, total amount, transaction history and preferences and related details;
5. Health related information: Information or records relating to your medical/ health history, health status, details of treatment plans and medication and/ or medical devices prescribed by a Healthcare Professional, and any other information inferred therefrom;
6. Product and service information: Your account membership number, registration and payment information, and program-specific information, when you request products and/or services directly from Us or participate in Our marketing programs;
7. Sensitive Personal information: Your age, sex, date of birth, marital status, nationality, details of government identification documents provided, health related information, occupation, ethnicity, religion, travel history or any other sensitive personal information provided;
How Do We Collect Information Online?
Sorath Ortho collects information in two primary ways:
1. Information You Provide:
Personal information is collected when you voluntarily enter data into forms or fields on Sorath Ortho Website or on the physical offline form — for instance:
a. when you register with Us to receive Our products and/or services;
b. when you conduct a transaction with Us or attempt a transaction at Our stores, or on Sorath Ortho Website(s);
c. when you complete surveys conducted by or for Us;
d. when you elect to receive any communications (including promotional offers) from Us;
e. from the information gathered by your visit to Our stores or Sorath Ortho Website(s);
f. from the information provided by you in any online/ offline form.
2. Passive Collection:
a. We automatically collect information when you visit Sorath Ortho Website(s). This information is collected through technologies such as cookies, internet tags, web beacons, pixels, and similar technologies in line with settings on your browser, which may be transmitted to Us automatically. This information helps us to make improvements to Our content and enhance user experience on the Sorath Ortho Website(s). The information collected automatically also includes your IP address.
b. Our web servers or affiliates or third- party services providers who provide analytics and performance enhancement services collect IP addresses, operating system details, browsing details, device details and language settings. This information is aggregated to measure and enhance the functionality of the Sorath Ortho Website(s), improve user experience, understand and analyse user data and behaviour, and similar information. We use this information to measure the usage, improve content and to ensure safety and security, as well as enhance performance of Sorath Ortho Website(s).
When Do We Use Your Personal Information?
We use the Personal Information you provide for the following reasons:
1. To carry out Our obligations arising from any contract entered between you and Sorath Ortho;
2. To enable Sorath Ortho to offer its products and/or services and their relevant updates and communicate with you about such products and/or services;
3. To deliver and support Our medical devices and services;
4. To monitor device performance and ensure patient safety;
5. For processing, disclosing, transmitting, and/or sharing the Personal Information with Our group entities, affiliates, and other third parties which have business or contractual dealings with Us;
6. To provide you with offers, personalized services and recommendations and improve your experience on Sorath Ortho Websites;
7. To operate, evaluate and improve Our services, products and functionality of the Sorath Ortho Websites;
8. To generate aggregated data to prepare insights to enable Us to understand customer behaviour, patterns and trends with a view to learning more about user preferences or other characteristics;
9. To provide privileges and benefits to you;
10. For inviting participation in surveys;
11. To provide marketing and promotional campaigns based on your profile;
12. In connection with loyalty programs owned and operated by Us;
13. To communicate with you (including to respond to your requests, questions, feedback, claims or disputes) and to customize, improve and personalise your online experience;
14. To enforce the Terms of Use of Sorath Ortho Website;
15. To protect against and prevent fraud, illegal activity, harm, financial loss and other legal or information security risks; and
16. To serve other purposes for which We provide specific notice at the time of collection, and as otherwise authorized or required by applicable laws, rules and regulations.
Do We Consolidate Information?
Yes. Sorath Ortho may combine data from all Sorath Ortho Websites to better understand Our audience, refine Our services and content, improve marketing efforts, and support internal operations.
Your Choices Regarding Data Collection
You have control over the Personal Information you choose to provide. You may decline to submit certain information through Sorath Ortho Websites, though doing so may limit access to certain services and products. Some sections of Sorath Ortho Websites may offer options to opt in or opt out of communications such as marketing, promotions, offers or newsletters. Your browser settings may also allow you to manage the use of cookies and other tracking technologies.
Who Has Access to Your Information?
Access to your Personal Information is limited to Sorath Ortho and its affiliates and their respective authorised employees, contractors, and partners involved in delivering Our products and/ or services or executing joint programs. We train Our staff to manage data responsibly and require third parties to maintain confidentiality and use the data solely for intended purposes and in accordance with this Privacy Policy.
Sharing of Personal Information
We may share your Personal Information as below:
1. Affiliates: We may make available to you, certain products, services and /or applications of affiliates of Sorath Ortho, to assist them to reach out to you in relation to their programs, services, products or campaigns and to process your queries and requests. Accordingly, we may share your Personal Information with such affiliates of Sorath Ortho.
2. Service Providers: We may share your Personal Information with certain third-party service providers. Examples may include but are not limited to- Service Providers providing services for hosting, storing and analysis of the Personal Information, for protecting and securing Our systems, providing search results and links, providing customer service, credit analysis, processing information for profiling, user analysis and payment processing.
3. Compliance: We may release Personal Information when We believe release is appropriate to comply with applicable law or any legal process, or to enforce or apply the Terms of Use of Sorath Ortho Websites and other agreements, to protect Sorath Ortho against harm or financial loss, when We believe disclosure is necessary to protect an individuals’ vital interests, or in connection with an investigation of suspected or actual fraudulent or illegal activity. This may include but shall not be limited to exchanging information with other companies and organizations for fraud protection, risk management and dispute resolution. Sorath Ortho however will never sell or disclose any Personal Information of users for commercial purposes in violation of this Privacy Policy.
4. Business Transfers: If Sorath Ortho is involved in a merger or business sale, your Personal Information may be transferred as part of such transaction. Any Data that We receive from a third party pursuant to such transactions will be processed in accordance with this Privacy Policy and in compliance with applicable laws.
5. Third Parties: When sharing any Personal Information with any third- party, we mandate such third- parties to act and process your Personal Information solely and in accordance with Our instructions. We also require such third- parties to safeguard the security and confidentiality of the Personal Information they process on Our behalf by implementing appropriate confidentiality, technical and organizational security measures. We may also share your Personal Information with other third parties where:
a. You request or authorize Us to share your Personal Information; or
b. We need to share your Personal Information to comply with applicable law or respond to a valid legal process; or
c. We need to operate and maintain the security and integrity of Sorath Ortho Websites, including to prevent or stop an attack on Our networks.
How Do We Protect Your Information?
Sorath Ortho employs appropriate technical and organisational security measures, practices and procedures to safeguard your Personal Information stored on Our secured servers to deal with any actual or suspected data breach. While We take reasonable steps to protect your Personal Information, transmitting information over the internet carries inherent risks. Please be cautious, especially when sharing sensitive Personal Information. We also alert users when they leave Sorath Ortho Websites for third-party platforms that may follow different privacy practices. If you suspect any misuse or loss or unauthorised access or breach of your Personal Information, please let us know immediately by contacting Us by e-mail at Our email address provided at “How to Contact Us” below.
Minor’s Privacy
Sorath Ortho does not knowingly collect or store personal information from minors i.e., any person under 18 (eighteen) years of age. If We become aware that a minor has submitted Personal Information, we will take appropriate steps to delete such Personal Information of the minor. Sorath Ortho Websites are not directed to minors, and we request that these minors not provide any Personal Information through the Sorath Ortho Websites. If your minor child/ ward has submitted Personal Information and you would like to request that such Personal Information be removed or deleted, please contact Us as explained below under “How to Contact Us”.
Updating or Removing Your Information
If you would like to review, correct, update, restrict, or delete your Personal Information, or if you would like to request to receive an electronic copy of your Personal Information, please contact Us as explained below under “How to Contact Us”. We will respond to your request as soon as reasonably practicable and no later than one month after receipt. Note that We may retain certain information for compliance with applicable laws or for record-keeping purposes.
Retention of Personal Information
Sorath Ortho shall retain Personal Information for as long as necessary for the providing Our products and/or services or to provide access to and use of Sorath Ortho websites, or for other essential purposes such as complying with Our legal obligations, resolving disputes, enforcing our agreements and as long as processing and retaining such Personal Information is necessary and is permitted by applicable law. The actual retention period may vary significantly depending on the different types of Personal Information and purpose behind its collection.
Even if Sorath Ortho deletes your Personal Information, including on account of exercise of your request for deletion, it may persist on backup or archival media for audit, legal, tax or regulatory purposes.
Where is Your Personal Information Stored
All Personal Information collected under this Privacy Policy is hosted on servers located in the Republic of India.
Severability
If by virtue of any amendment to any existing laws, or by introduction of a novel legislation or in the instance that any court or competent authority finds that any provision of this Privacy Policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this Privacy Policy shall not be affected.
How to Contact Us
If you have any questions regarding the use of your Personal Information, or if you would like to review, correct, update, restrict, or delete your Personal Information, or if you wish to opt out of future communications from Sorath Ortho, please contact us through any of the following methods:
- Email: sales@sorathortho.com
- Phone: +91 8866 211414 / +91 75750 11006
- Address: Sorath Ortho, A Division of Sigma Surgical
Survey No. 1636/1, Opposite Bharat Petroleum Petrol Pump,
Kuha, Indore Highway,
Daskroi, Ahmedabad,
Gujarat – 382433, India
When contacting us, please include:
- The Nature of your request. For example, if you are requesting deletion or correction of your Personal Information via email, please mention “Deletion Request” or “Amendment Request” in the subject line.
- The email address you used during registration (if applicable)
- The name of the Sorath Ortho Website or program to which you submitted Personal Information
- A clear explanation of your request
We will make reasonable efforts to respond to all your requests within thirty (30) days of receipt.
Updates to This Privacy Policy
Sorath Ortho may update this Privacy Policy from time to time to reflect changes in business, legislative or regulatory landscape, technology changes, or to implement best privacy practices. Any changes to this Privacy Policy will come into effect on the date such revised Privacy Policy is updated on the Sorath Ortho Websites along with the new effective date. You shall be deemed to have accepted the terms of the updated and revised Privacy Policy by your continued use of Sorath Ortho Website, or upon first purchase of any of Our products and/or services following the revisions, whichever is earlier. We recommend reviewing this Privacy Policy regularly and at least each time you use the Sorath Ortho Websites or submit Personal Information to Us.
Grievance Officer
Please see below the details of Our grievance officer, who you may choose to contact in case of any grievances pertaining to the collection, processing and use of your Personal Data against Sorath Ortho:
- Name: Jinali Bhavsar
- Email ID: hr@sorathortho.com
- Address: Sorath Ortho, A Division of Sigma Surgical Private Limited
Survey No. 1636/1, Opposite Bharat Petroleum Petrol Pump,
Kuha, Indore Highway,
Daskroi, Ahmedabad,
Gujarat – 382433, India
